Cinema Advertising

Why Cinema

With a diverse range of audiences going to the cinema on a regular basis, all of them highly targetable by any number of criteria including film choice and location and audience packages.

With new innovative media placements now in cinema foyers on-screen advertising there are now many different ways of reaching your audience throughout their consumer journey, as they search on-line, in the 6 sheet poster sites within the cinema foyers before hitting the big screen!

When comparing average CPTs for both TV and cinema across 5 key audiences, research shows that cinema is 3 times more cost effective than TV if we take into account the fact it is 8 times more impactful.

• Cinema advertising never fails to impress
• Cinema provides a ‘No distractions’ form of advertising
• Cinema locations are often on retail parks or in City Centre great for buyer response rates!
• Cinema can be brought nationally or geo-target locations
• Cinema admission are increasing with 2017 was another record breaking year for cinema with admissions up 1.4% on 2016
• Cinema Family advertising package offer a unique pester power and purse strings audience in one place!
• Cinema consistently works for advertisers and their brands as an advertising medium.